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Problem
Consumers like you and me don’t get excited by insurance! at all!!
And frankly, why should we?
Insurance is a mere necessity.
Problem
What this leads to for insurers though is extremely high customer acquisition costs and poor retention rates
Insurers grapple with ways to engage and add genuine value in products to consumers and have also exhausted channels to sell insurance for things like phones, bikes and gadgets to consumers
71% of gadget insurance consumers are dissatisfied with their insurer
33% churn rate in phone insurance
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